At Conceito, we think about time and distance. Time comes from afar, as the family began winemaking in the 1940s. The distance hasn't diminished; the upper Douro has always been far from everything. Modernity has compressed all of this.
Distances and time are resolved with simple solutions. Roads, driveways, neighborhoods. We had the dream of bottling the blend of sun and soil and bringing this terroir to the world. Love for our land, love for our work.
Suddenly, our wines—the synthesis of our place and our dedication—were traveling the world, pouring into glasses on tables everywhere. We traveled with them and always looked forward to returning home. From each trip, we brought back a new dream, a new goal. Sometimes a friendship, sometimes a wine, a project on another continent, a new learning experience that merged with that of our land.
Distances are shorter today, and time is projected into the future. In every bottle we set aside, knowing there will be more in a year, five, or ten. And then to wait those ten years and enjoy the wait, calmly savoring our conviction. Always with one foot in the Douro, always our heritage, our pride, and our responsibility. Portugal in the world, seeking new paths across the seas and taking our earth with it.
In a whirlpool, time and distance blur, and all that remains is a feeling, goosebumps, a concept, in other words, Conceito.
Anyone who tastes a Conceito wine will experience its essence on the palate. Our love for nature, our respect for the characteristics of the climate and soil, and our ambition to always deliver the best our land can produce are all present.
Behind the subtlety of the aromas lies the wisdom of balancing experimentation with tradition, respecting old vines, trusting in the longevity of the wines and finding a refreshing profile that you not only want to taste but also drink.
Our wines have a soul because they are authentic, but also because they carry the consequence of a wine project that connects us with the local community, in partnership with shepherds and farmers who encourage organic and natural production in the region.
Over the years, our offering has evolved into a diverse range of red and white wines, grape varieties from various origins, port wines, and even a sparkling wine. What remains are our principles: precision, objectivity, elegance, and respect for nature and its cycles. Light wines, yet profound. Appetizing, yet long-lasting. Restrained, subtle, yet generous and sophisticated.
Purity, elegance, and authenticity is our motto. It's not an empty motto. It's a life program, a blueprint, a commitment to our country, our employees, our customers, and our friends.
Purity means that our wine is rooted in the vine, in the grapes to which we devote all our effort and knowledge. It means commitment to our land, to the future, to the legacy we build every day when we choose not to use chemicals, to leave a clean ecological footprint, to believe in our terroir, and to preserve it in sustainable harmony.
Elegance defines our vineyards, the freshness that the altitude gives us, and the oenology that, with minimal intervention, connects the love for our vineyards with the pleasure we seek in the glass and on the table. This integration, balance, and smoothness, the refreshing touch of our wines, the desire to sip another glass and savor the refined delicacy of the aromas and flavors, are the compass that guides our work.
Authenticity represents our conviction that this exceptional terroir can produce remarkable wines that transcend geographical and bureaucratic barriers, calling cards of our little corner of the Douro to the whole world.
Rita is the face of Conceito. Rita is the soul of Conceito. Rita's entry into the family business, led by her mother, Carla Ferreira, was the foundation for Conceito, the bridge that allowed her to combine history with the ambition to create new brands, just as Rita herself combines youth with wisdom, technical knowledge with intuition.
Disenchanted with mechanical engineering, Rita chose the path of land and wine. After training in oenology in Vila Real and Bordeaux, she chose her career path carefully, learning and working alongside some of the world's most influential winemakers in some of the world's most fascinating terroirs: Bordeaux, California, South Africa, and New Zealand.
Returning to the Douro brought further growth for Rita. From oenologist, she became a leader, which enabled her to build a cohesive, ambitious, and dynamic team. Always making wines that reflect their personality. Or rather, the way their personality interprets the places. The result is unique wines: personal, passionate, fresh. Visions of the journey from the raw earth to the table, to the food, to the convivial gathering. Rita is the chief oenologist, cook, administrator, commercial director, wine ideologist, agricultural director, strategist, export director, face, body, and members of the company—Rita is the driving force of Conceito, with a can-do attitude, quick responsiveness, a sharp eye, and a sharp sense of humor.
Terroir is a somewhat elusive term, but it contains indelible characteristics. For us, terroir begins to be defined by the altitude of our vineyards and our winery. Conceito has 86 hectares of vineyards. All are farmed organically, without the use of pesticides or herbicides. The vineyards are located in the Teja Valley, one of the coldest microclimates in the Douro. 86 hectares are divided into five different quintas. The acquisition began in the 1940s, and the restructuring and planting are still ongoing.